The band I have chosen to front my magazine are a band of three male, 17 year old members, named The Weak(end) Arrows. The Weak(end) Arrow’s genre is indie-rock, which is what the magazine genre is based on.
Although a male band will appeal mainly to an audience of female teenagers, I hope the content and message that the band portrays will also sway an audience of male teenagers to generate an interest in the band. As indie-rock is a genre that mainly appeals to a male audience anyway, I do not think this will be too hard to achieve. The appearance of the band and the layout of my magazine including content such as the articles that are available, the colour scheme, and other information will all contribute in the effectiveness of affecting my target audience, so I created my briefs with careful thought considering each of these points.
I have decided the front cover of my magazine will be fronted by ‘The Weak(end) Arrows’, an indie-rock band made up of three of my friends. In order to attract my target audience of the 16-21 age group, and of both the male and female population, the front cover will have to advertise mixed articles that will appeal to both males and females.
The colour scheme I intend to use will be that of mainly sky blues, blacks and some other neon colours such as oranges and greens to reflect the genre of indie, but also the youthful, energetic vibe that the band fronting the cover would like to reflect. The use of neon fonts may also help to draw attention to the magazine cover, therefore helping promotionally.
On the left is the basic plan of where the main articles, logo and the band fronting the magazine will be placed on the magazine’s final layout. The band will be aligned to the centre in order to attract the eye directly to the band photo first of all, with the name of the band large and prominent aligned also to the centre. I may also consider having the band photo overlapping the logo and name of the magazine slightly, in order for the band photo the most prominent thing on the page.
I am going to try and little as possible crowd the cover of my magazine with unnecessary photos, articles and information, as I think this may detract from how the genre indie-rock is shown through the magazine.
The contents page of a magazine is the most important page in conveying what is available to read in the magazine. The information needs to be laid out in a clear, orderly way, in order for the reader to find what they are looking for easily and quickly. The colour scheme cannot be too bright and distracting, and the font type not too difficult to read, in order for the small font of the contents page to not be too hard on the eyes and straining to read. I aim to include more photos and information on what is following in the further pages of the magazine, therefore, on the left of the page, there will be a large band photo advertising the double page spread with The Weak(end) Arrows and providing the page number, and around the right hand side edge and bottom there will be five more, smaller photos which push other articles available in the magazine. Pictures and photos attract the reader’s eye, which means that with a photo present, the article is more likely to be appealing to the reader.
The double page spread for my magazine I plan to be quite simple and basic in layout, as seen on the left of the page on the plan. The band photo will be landscape and take up the majority of the background, with an opaque box for the article content aligned to the bottom of the page. Four other band photos will be on the page, which I think is the majority that will be able to be fit in order to leave enough room for the article content, which will be an interview with the band. Again, as before, the type face cannot be too confusing and cannot vary too much from the font scheme used in the rest of the magazine’s layout, in order to keep the magazine consistent and as professional-looking as possible. The colours of the double page spread will have to be quite expressive of the band themselves, as the double page spread is all about them and conveying the message they wish to convey. Since they are also fronting the magazine, I aim to keep the colour scheme of the double-page spread quite similar to the cover, with shades of sky blues, though keeping it bright and energetic, youthful striking with oranges, yellows, greens and other neon colours.
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