Tuesday, 2 March 2010

Conclusion based on media questionnaire results

Using the results gathered from my questionnaire about magazine preferences, I am going to draw a conclusion about what target audience I am going to target, what I am going to include in my magazine, and what genre I would most like to focus on for my magazine, so I have set out, strong guidelines for myself to follow in the development of my magazine.

Target Audience
Firstly, based on my questionnaire results, I would like to make my magazine as unisex as possible. However, as I have chosen my magazine to be fronted by a male band, there is a chance that the magazine may end up appealing more to a slightly more female audience rather than male. According to the survey results that I took, the results of the question: 'How often does the way the magazine appears/who is fronting it affect whether you buy it or not?' Told me that the majority of people are influenced occasionally by the band who is fronting the magazine, with four of the votes. Three people voted that they are influenced frequently by the band/artist fronting the magazine, which tells me that the cover artist is an important part of who my magazine will end up targeting.

The age range I am hoping to appeal to is in the 16-20 age range, I believe that using my own age group as a target audience for my magazine will be useful to me as I can grasp a better idea on what will be popular, from having first-hand experience of what I would like to see in a music magazine. Choosing this age bracket is also a good idea as the majority of people that took my questionnaire fitted into this age group, which means that I will hopefully end up producing a magazine that will appeal to the majority. 

Genre
The genre I have chosen to focus on is the genre of indie rock. I will be undertaking more research into the genre of indie rock in the near future, in order to be able to get a grasp of what the genre includes and what I can include in my magazine's layout and content that will allow the genre to show through. My results that I gathered from my questionnaire tell me that the most popular genre voted for was rock, with 4 votes, followed by indie with 3 votes.

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